Our Principals/Founders
 

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Our Principals/Founders

Rusty Haynes
Rusty Haynes has been in private practice for the past 17 years and is the current president of CollegeMasters, Inc., an international educational consultancy that also includes Ed Custard, author of the Best 331 Colleges, and Alan Posich, a financial consultant recently quoted in Money Magazine and U.S. News & World Report. He is a certified educational planner and a former recruitment coordinator with over twenty years of experience in college admission and counseling. Rusty was the first, and for several years the only, educational consultant elected to serve as a regional association president of NACAC (the National Association of College Admission Counseling). His experience includes eight years in university admission and ten years as a private school educational consultant. Rusty has served on several national committees and boards, been quoted in many national publications and appeared on numerous talk shows as an expert on college counseling and admission. As an educational consultant he has worked with several organizations including The Princeton Review, EAS, USA Today, Time, TMP (i.e. monster.com, fastweb.com, etc.), and Peterson’s. Rusty has also been featured on the pages of Rolling Stone, Time, and the Princeton Review’s College Advisor software

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Edward T. Custard
Ed is a former college admissions director and online communications professional with twenty-four years of experience in college admission and counseling. He was a co-founder and Senior Vice President, Educational Services at PureAdvice.com (the first live, real-time college admission and financial aid advising service on the Internet) and the former lead author of Random House/Princeton Review's "Best Colleges" guidebook, the best-selling subjective college guide in the US. He has authored or edited three other major college guides and regularly writes on issues related to college admission. His work includes collaboration on award-winning software, web sites, and television programs focused on college counseling; as director of online information services for a major educational services firm he hosted the first regularly-scheduled live college counseling forums in cyberspace. An undergraduate and graduate admissions professional at highly selective academic and performing arts institutions for thirteen years, Ed's expertise has been featured in hundreds of public speaking engagements and quoted thousands of times in major media coverage of college admissions issues throughout the United States and abroad.

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Alan C. Posich
Alan is an independent educational consultant with 25 years of experience in private education on the primary, secondary and post secondary levels. He is registered as a Certified Educational Planner with specialties in college counseling and financial aid consulting. He has served in numerous positions with independent schools, including Head of School, Admissions Director, and Director of Studies. Alan's current work focuses in on counseling students and families in college or private school placement the world over. Additionally, he maintains a specialty in advising clients on matters of financing a college education. He has consulted with Money Magazine, US News & World Report and other publications on matters of financial aid. Alan has lectured on all aspects of college admissions to high schools, parent organizations and civic groups. His consulting practice also offers schools advice on accreditation issues and other matters of school management.

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